MARKETING IS EVERYWHERE.
We market the products and services of the organizations we work for. We market ourselves and our viewpoints – to potential employers, to significant others, to friends and colleagues. Marketing is awesome and omnipresent!
I am a marketing professional who’s been fortunate to practice my craft in a wide variety of settings. My work as a corporate marketer encompasses 20+ years in industries like juvenile, pet, food, recreation and software. My work in higher education includes 18+ years of college teaching in areas like marketing strategy, product development, digital marketing and buyer behavior, plus a director role in planning and marketing our college’s classes, students and events. My work as a volunteer includes consulting to assist organizations with marketing planning, innovation, PR, event planning and entrepreneurship.
This unique blend of marketing experiences allows me to serve as a bridge between academia and industry and offer contributions that are rooted in both the theoretical and real world. My personal goal is to benefit the organizations I work for and the students I teach by opening their eyes to fresh new ideas and successful strategies to achieve their goals. And to help them use marketing to its fullest potential, of course!
Skills:
• Marketing Strategy & Analysis
• Product & Brand Management
• Marketing Communications
• Trade Shows & Events
• Digital & Social Media Marketing
• Business Development
• Licensing Management
• Marketing Research
• Sales Management
• Team Building
• Innovation
Industry expertise:
• Higher Education
• Pet
• Juvenile
• Direct Selling
• Recreational Products
• Specialty Foods
• Consumer Goods
• Consulting
